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Summary
You paid to have it built.
This is what keeps it built.
A funnel is not a brochure. It's a machine with moving parts, and machines need somebody whose job it is to keep them running. Pick how much of that you want to be yours.
Month to month, cancel any time.
What actually happens to an untended funnel
It doesn't blow up. That would be easier to notice.
What happens is quieter. An integration silently drops and the leads stop arriving in your inbox, so you assume the ads got worse. A payment method on the platform expires and the pages go down on a Saturday. A form field breaks and three weeks of submissions go nowhere. The tracking pixel stops firing and every number you're making decisions from is wrong.
Nobody discovers these on the day they happen. They discover them the month after, in the revenue.
Four plans. One decision.
They stack. Every plan includes everything in the plan before it, so moving up never means starting over.
Side by side
The short version, if you'd rather just scan it.
| Hosting, SSL & uptime monitoring | ● | ● | ● | ● |
| Automations stay connected & firing | ● | ● | ● | ● |
| Breakage fixed at no extra charge | ● | ● | ● | ● |
| Backups & restore | ● | ● | ● | ● |
| Change requests handled for you | — | 30 min/mo | 2 hrs/mo | 6 hrs/mo |
| Response time | 3 business days | 1 business day | Same day | Same day |
| Monthly performance report | — | — | ● | ● |
| Split testing & conversion work | — | — | ● | ● |
| Email sequence refresh | — | — | Quarterly | Monthly |
| Strategy call | — | — | Quarterly | Monthly |
| New campaign or funnel built | — | — | — | 1 per quarter |
| Add-on apps | $100 each | $100 each | 1 included | 2 included |
Three things most studios don't tell you
You'll find all of these out eventually. I'd rather you find them out now.
Your site lives in a sub-account of my platform license.
That's a large part of why the build cost what it did. You're not paying platform retail on top of build fees. The trade-off is real: add-on apps aren't bundled the way they would be on a retail account. Each one is a one-time $100 if you ever want it.
Most clients never need one. And it means you pay for what you actually use instead of a package price covering forty apps you'll never open. Ask me for one and I'll tell you straight whether it's worth the hundred dollars.
You could buy the platform yourself for about the same money.
You could. What you'd get is an empty account and a to-do list. The pages, the guides, the email sequences, the tagging, the pixel, the tracking, all of it still ahead of you.
What you have here is the machine already built, already running, and someone whose job it is to keep it that way. Those are different purchases that happen to carry similar price tags.
Leaving is a conversation, not a hostage negotiation.
Tell me you want out and one of two things happens. If you want your own platform account, I transfer the funnel into it. If you're going somewhere else entirely, I send you a copy of the site to take with you.
If a plan just lapses without a word, your site goes dark at the end of the period you've paid for, and I'll still send the copy. Nothing here is designed to trap you.
And one thing I won't pretend.
The entry plan is not a growth plan. It keeps your funnel alive and reachable. It does not make it better, and it does not include me touching it.
If nothing about your business is changing this quarter, that's the right plan and I'll happily sell it to you. If things are changing, it will quietly frustrate you by month two. Pick honestly.
The ones everybody asks
What counts as "breakage" versus a "change"?
Breakage is anything that used to work and stopped. A form that won't submit, an automation that quit firing, a page throwing an error, an integration that dropped. That's covered on every plan including the entry tier, because that's my job.
A change is anything that works fine and you want it to be different. New copy, new dates, a new photo, a new page, a rewritten email. Covered inside your monthly allotment from the second tier up. On the entry plan, changes are quoted before I start, and you'll always see the number first.
What if I go over my change-request minutes?
I tell you before I start, not after I finish. You'll either approve the overage at my hourly rate or we'll push it to next month. Your call, made with the number in front of you. Unused minutes don't roll over, which is the honest trade for the price being what it is.
Can I move up or down later?
Yes. Email me and I'll move you at the start of your next billing period. Move up mid-month and I'll prorate it. Moving down takes effect the following month so nothing you've already paid for gets clawed back.
Do I own my funnel?
You own the copy, the design, the lead magnets, and your list. Those were yours the day the build was delivered. The hosting and the platform license are what you're subscribing to here. If you leave, you take your assets with you either way. See the transfer options above.
Is there a contract?
Month to month on every plan. No minimum term, no cancellation fee. I'd rather keep you because the thing is working than because you signed something in March.
Why isn't the entry plan free? It's just hosting.
Because it isn't just hosting. It's the platform license, uptime monitoring, backups, and a named person who fixes it when it breaks. That last part is what you're actually buying. Free hosting has no one on the other end of it at 9pm on a Saturday.
Pick the one that matches what this quarter looks like.
Not the one that matches what you hope next year looks like. You can move up the day that changes.
Choose a plan →